Helping leaders perform,
and business scale.
From someone who’s been in the seat.
I work with founders and executives on the real challenges of leadership and business. Whether through 1:1 coaching or broader advisory work, I help bring clarity to what’s actually going on with you or within the business, and what to do next.
Start with a 15-minute intro call.
A brief conversation to understand your situation and see how I can be helpful.
I’ve sat in your seat. I’ve been in the room.
I’ve spent my career in operating roles, including as a President and COO, where I was responsible for outcomes, not just recommendations.
I’ve led teams through growth, complexity, and change, and worked closely with boards, investors, and executive teams.
I understand how challenging leadership can be, particularly when the issues are nuanced, sensitive, or difficult to work through internally.
My work is focused on supporting leaders in those moments - with perspective, clarity, and practical next steps.
How I Work
My work typically falls into two areas, depending upon what’s needed.
Executive Coaching
A confidential space to work through leadership challenges, decisions, and dynamics that are difficult to navigate internally.
This often includes:
Leadership team performance and alignment
Complex people decisions
Navigating board or investor relationships
Clarifying priorities and direction
Advisory & Consulting
For organizations that need experienced, operator-level support on specific challenges.
I work directly with leaders and teams to:
Address leadership and organizational misalignment
Support periods of growth, transition, or change
Diagnose and work through execution or go-to-market challenges
Bring structure and clarity to situations that feel fragmented or stuck
This is practical, hands-on work, shaped around the problem, not a predefined model.
This is for you if:
You’re in a senior leadership role
You’re managing complexity—across people, performance, and priorities
You value direct, thoughtful input grounded in real experience
This may not be the right fit if:
You’re looking for structured programs or generic frameworks
You’re not open to being challenged in your thinking
Who This is For
A clear, grounded perspective
Honest, direct conversations
The ability to quickly get to the core of an issue
Support that leads to action
Relatable understanding with practical, actionable direction
WHAT CLIENTS VALUE
RECENT WORK
Worked with a SaaS tech leadership team to improve alignment and operating cadence, leading to 100% YOY revenue growth
Coached a Founder & CEO through Series-A investment & Board management, and operational execution during high growth
Supported a high growth SaaS tech company through an acquisition and founder transition, helping stabilize the company and team through a critical transition period.
Advised and guided a start-up company on adjusting the product and sales strategy, making data and AI core to the company’s foundation, increasing speed to market and overall valuation.
“Max is a one in a million leader & coach that anyone would be incredibly fortunate to work with…she motivates you, inspires you, and drives you to deliver to the best of your abilities.”
— Maria Medina, VP of eCommerce & Digital Design
PACSUN
“Max has helped me with motivation, insights, structure, prioritization and perspective.”
— Pete Ranford, Founder & CEO
Fine Tuned Components