Leadership is hard.
You don’t have to figure it out alone.
Whether you’re leading a team of five or five hundred, there are moments when you need an trusted sounding board.
I’ve spent 25+ years leading teams, growing companies, making difficult decisions, and helping leaders navigate growth. Now I help others do the same.
I work with leaders at all levels on the real challenges of both leadership and business. Whether through 1:1 coaching or consulting, I help untangle what’s happening, understand why you’re stuck, and figure out what to do next.
Leadership doesn’t get easier because your title gets bigger.
Every leader eventually runs into situations that are hard to untangle on their own.
I've spent my career building and leading teams through growth, change, and plenty of messy moments. I've learned that the biggest challenges are rarely found in spreadsheets and slide decks, they're usually about the people.
That's where our conversations begin. I help work through moments with practical advice, honest conversation and the perspective that comes from having been there before.
You don’t have to be in crisis to benefit from coaching.
Learn more about me below.
What I hear most from my clients:
You feel like you’re carrying too much.
You feel like everyone expects you to have all the answers.
You keep initiating change, but the business isn’t responding.
You’re second-guessing difficult business decisions you can’t talk through internally.
You’re unsure of or preparing for a bigger role.
You’re managing people who are challenging you.
You know that you or the business are capable of more.
You simply need an experienced sounding board.
How I Work
Leadership Coaching
A confidential place to think out loud, work through difficult decisions, and navigate leadership challenges with someone who’s been there before.
This often includes:
Helping leaders delegate and stick with it.
Getting leadership teams pulling in the same direction.
Making better people decisions.
Navigating tricky relationships.
Figuring out what actually matters right now.
Advisory & Consulting
Technology is changing quickly. The organizations that thrive won’t just adopt AI, they’ll build leaders and teams who can adapt, communicate well, make good decisions and execute together. I call this the human edge.
For organizations that need experienced, operator-level support on specific challenges, I work directly with leaders and teams to:
Fix the things that are slowing the business down.
Support periods of growth, transition, or change.
Diagnose and work through execution or go-to-market challenges.
Bring structure and clarity to situations that feel fragmented or stuck.
This is practical, hands-on work, shaped around the problem, not a predefined model.
Honest conversations, even when they’re uncomfortable
Support that leads to action.
A clear, grounded perspective.
Quickly getting to the core of the issue.
Practical direction from someone who’s been there.
WHAT CLIENTS VALUE
RECENT WORK
Worked with a senior leader to navigate burnout, rebuild confidence, and successfully step into a larger leadership role.
A SaaS leadership team had grown quickly, but their operating rhythm hadn’t kept up. We rebuilt how the team worked together, resulting in 100% YOY revenue growth.
Coached a Founder & CEO through Series-A investment & Board management, and operational execution during high growth.
Advised and guided a start-up company on adjusting the product and sales strategy, making data and AI core to the company’s foundation, increasing speed to market and overall valuation.
Real Client Feedback
“Max is a one in a million leader & coach that anyone would be incredibly fortunate to work with…she motivates you, inspires you, and drives you to deliver to the best of your abilities.”
— Maria Medina, VP of eCommerce & Digital
PACSUN
“Max has helped me with motivation, insights, structure, prioritization and perspective.”
— Peter Ranford, Founder & CEO
Fine Tuned Components