Leadership is hard.
You don’t have to figure it out alone.
Whether you’re leading a team of five or five hundred, there are moments when you need an experienced sounding board.
I’ve spent 25+ years building global teams, leading companies, making difficult decisions, and helping leaders navigate growth. Now I help others do the same.
I work with leaders at all levels on the real challenges of both leadership and business. Whether through 1:1 coaching or consulting, I help bring clarity to what’s happening, where you’re stuck, and most importantly - what to do next.
Leadership doesn’t get easier because your title gets bigger.
Every leader eventually runs into situations that are hard to untangle on their own.
I've spent my career building and leading teams through growth, change, and plenty of messy moments. I've learned that the biggest challenges are rarely found in spreadsheets and slide decks, they're usually about the people.
That's where I come in. I help work through moments with practical advice, honest conversation and the perspective that comes from having been there before.
Learn more about me below.
What I hear most from my clients:
You feel like you’re carrying too much.
You keep initiating change, but the business isn’t responding.
You’re second-guessing difficult business decisions.
You’re unsure of or preparing for a bigger role.
You’re managing people who are challenging you.
You know that you or the business are capable of more.
You simply need an experienced sounding board.
How I Work
Leadership Coaching
A confidential space to work through leadership challenges, decisions, and dynamics that are difficult to navigate internally.
This often includes:
Getting leadership teams pulling in the same direction
Complex people decisions
Navigating tricky relationships
Figuring out what actually matters right now
Advisory & Consulting
For organizations that need experienced, operator-level support on specific challenges.
I work directly with leaders and teams to:
Fix the things that are slowing the business down
Support periods of growth, transition, or change
Diagnose and work through execution or go-to-market challenges
Bring structure and clarity to situations that feel fragmented or stuck
This is practical, hands-on work, shaped around the problem, not a predefined model.
A clear, grounded perspective
Honest conversations, even when they’re uncomfortable
The ability to quickly get to the core of an issue
Support that leads to action
Relatable understanding with practical, actionable direction
WHAT CLIENTS VALUE
RECENT WORK
Coached a new leader to get unstuck from frustration and burnout.
A SaaS leadership team had grown quickly, but their operating rhythm hadn’t kept up. We rebuilt how the team worked together, resulting in 100% YOY revenue growth.
Coached a Founder & CEO through Series-A investment & Board management, and operational execution during high growth.
Advised and guided a start-up company on adjusting the product and sales strategy, making data and AI core to the company’s foundation, increasing speed to market and overall valuation.
Real Client Feedback
“Max is a one in a million leader & coach that anyone would be incredibly fortunate to work with…she motivates you, inspires you, and drives you to deliver to the best of your abilities.”
— Maria Medina, VP of eCommerce & Digital
PACSUN
“Max has helped me with motivation, insights, structure, prioritization and perspective.”
— Peter Ranford, Founder & CEO
Fine Tuned Components